If you have ever stared at your analytics and thought “OK, but why are people not converting?”, Microsoft Clarity is the missing piece. It shows you the behaviour behind the numbers, so you can fix UX friction instead of guessing.
Table of Contents
Why I use Microsoft Clarity (and why you probably should as well)
Most websites do not fail because of one big mistake. They fail because of ten small ones. A button looks clickable but it is not. A form feels “nearly done” but blocks people on one field. A page loads fine on your machine, but mobile users get stuck, rage click, and leave.
Traditional analytics tools tell you what happened. They rarely show you what it felt like. That gap is where expensive assumptions live, and that is where conversion rate drops.
I am writing this Microsoft Clarity review because a lot of business owners are trying to increase conversions by adding more traffic, more ads, or more content. In my experience, you often get better results faster by fixing what is already broken in the user journey. Clarity makes that work practical, because it turns “I think” into “I know”.
My honest summary: Clarity is one of the highest ROI tools you can install on a website. Not because it is clever, but because it is visual, direct, and it makes problems impossible to ignore.
What you will get from this review
- A first-person explanation of how Clarity works in real life, not just what the feature list says.
- A detailed breakdown of the core features and how to use each one properly.
- Practical workflows you can copy, including what to look for, what to fix, and how to measure improvement.
- Where Clarity fits in your stack, plus what it does not replace.
Quick decision guide
Use Clarity if:
- You want to understand on-page behaviour, not just pageviews.
- You need heatmaps and session recordings without paying a monthly fee.
- You are running landing pages, funnels, SaaS onboarding, or eCommerce product pages.
- You want to spot frustration signals like rage clicks and dead clicks quickly.
Clarity is not ideal if:
- You need deep attribution, revenue modelling, or advanced reporting as a single tool.
- Your legal and compliance requirements demand a very specific data residency model.
- You want built-in surveys, polls, and research workflows on top of behaviour analytics.
Clarity at a glance
Clarity is a behavioural analytics tool from Microsoft focused on two things: watching real sessions and visualising patterns. When you combine those, you get context. And context is what lets you fix the right problems, in the right order.
| Category | What it means in plain English |
|---|---|
| Pricing | Free to use. No paid tiers at the time of writing. |
| Core capabilities | Session recordings, heatmaps, machine learning insights, funnels, and behavioural signals like rage clicks and dead clicks. |
| Best use cases | CRO, UX improvements, landing page optimisation, SaaS onboarding friction, form drop-offs, and troubleshooting front-end issues. |
| Not a replacement for | Full analytics suites, attribution modelling, and revenue reporting. Pair it with GA4 or your analytics tool of choice. |
| Data retention | Recordings are typically retained for 30 days. Heatmaps are retained for 13 months. Labelled or favourited sessions can be retained for 13 months. |
| Security basics | Clarity uses encryption in transit and at rest, but you still need sensible access controls and governance on your side. |
Important: Do not treat behavioural analytics as a shortcut around privacy. Implement consent correctly where required, and document what you are collecting and why.
How to set up Clarity (properly)
Setup is straightforward, which is part of why Clarity is so widely adopted. Still, I recommend doing it deliberately, because bad implementation creates messy data and avoidable privacy risk.
Step-by-step: manual install in the website head
- Create a project in Clarity and copy your tracking code.
- Paste the code into the
<head>section of your site templates, ideally site-wide. - If you use a tag manager, implement it there instead, but keep it controlled and documented.
- Validate tracking, then wait a few hours before judging data volume.
My first-week checklist
- Verify tracking: confirm sessions are arriving and you can see recordings.
- Set governance: decide who gets access and why.
- Implement masking: treat it as a baseline, not an optional extra.
- Add one or two events: track your key CTA click and a successful conversion event.
- Create a weekly review slot: if you do not schedule review, Clarity turns into “data we collect” rather than “problems we fix”.
Consent note: If you run in regions where analytics consent is required, you should integrate Clarity with your consent tooling so it only fires when appropriate. That is not a “nice to have”. It is part of doing this professionally.
Features overview table
Before we go deep, here is the feature set that matters in day-to-day use. You will notice most of these are focused on reducing uncertainty. If you cannot see what users do, you will always be guessing where to invest time.
| Feature | What it does | How it helps you |
|---|---|---|
| Session recordings | Replays real sessions so you can see scrolls, taps, clicks, hesitation, and navigation paths. | Find friction you would never spot in analytics alone, like confusing UI, broken buttons, and rage clicking. |
| Heatmaps | Aggregated view of where people click and how far they scroll on a page. | Validate whether your key content and CTAs are being seen and used. |
| Insights dashboard | Highlights behavioural signals such as rage clicks, dead clicks, excessive scrolling, and quick backs. | Prioritise fixes that are actively frustrating users, rather than guessing. |
| Funnels | Tracks user movement through a defined set of pages or steps. | Pinpoint drop-off points and inspect the sessions that caused them. |
| Custom events and tagging | Track key interactions like button clicks, form submits, and other UI events. Label and favourite sessions you want to keep. | Connect behaviour to the actions that matter commercially, and build a repeatable review process. |
| Filters and segmentation | Filter recordings by device, browser, country, traffic source, pages, events, and more. | Stop analysing “average users” and focus on the segment that is actually struggling. |
| Integrations | Pairs with analytics platforms and tag managers, so you can connect session context to metrics. | Use Clarity for behaviour, and your analytics stack for measurement, reporting, and attribution. |
| Copilot summaries | Generative AI summaries that turn long recordings into plain language takeaways. | Save time, triage sessions faster, and scale analysis across pages and campaigns. |
| Privacy and security controls | Masking options and security controls, including encryption in transit and at rest. | Reduce risk while still learning from behaviour data. |
| Retention rules | Recordings are shorter-lived by default. Heatmaps and labelled sessions can be retained longer. | Build a weekly rhythm so key evidence is captured, labelled, and reused. |
Session recordings: the fastest way to stop guessing
Session recordings are the reason most people fall in love with Clarity. They remove the ambiguity that sits between “users are bouncing” and “here is exactly what they tried to do”.
When I am reviewing a landing page, I do not start with opinions. I watch a sample of sessions from the traffic source I care about, and I look for patterns. Ten recordings can uncover more than a week of internal debate.
What it is
A session recording is a replay of what a real visitor did, including scroll behaviour, taps, navigation, and hesitation. You are not looking for personal details. You are looking for interaction patterns.
Why it exists
If your website is built for humans, you need human context. Metrics can tell you the conversion rate dropped. They cannot tell you the button stopped working on Safari, or your sticky header is covering a form field on iPhone.
How I use it in practice
- New campaigns: Watch sessions from paid traffic within 24 to 48 hours to catch issues early.
- Form drop-offs: Find where people stop, then check whether validation, layout, or friction caused it.
- Mobile UX: Separate mobile sessions and look for tap precision issues or layout problems.
- Bug hunting: Pair “something feels broken” feedback with recordings and reproduce quickly.
A short guide: how to review recordings without wasting your life
The mistake I see most is people watching recordings like Netflix. You do not need hundreds. You need a structured review that leads to action.
- Define a goal: Pick one page and one outcome, like “book a call” or “add to cart”.
- Filter to the right segment: Use device type and traffic source to match the audience you care about.
- Watch 10 sessions: You are looking for recurring friction, not edge cases.
- Label the evidence: Save the best examples and the worst examples so you can revisit after changes.
- Turn findings into a task list: Each issue becomes a specific fix, with an owner and a measurable outcome.
Common issues recordings expose
- Buttons that look clickable but do nothing (dead clicks).
- Users repeatedly clicking the same area because the UI is confusing (rage clicks).
- Sticky headers covering form fields or CTAs on mobile.
- Pricing pages where users hesitate because the value and pricing are not clear.
- Accordion sections or tabs that are not obvious, so key information stays hidden.
Feature FAQ: session recordings
How quickly will I see data after installing Clarity?
In my experience, you often see data within hours. I treat day one as validation, and I confirm tracking before I trust conclusions.
Can I use recordings for debugging front-end problems?
Yes. Recordings help developers reproduce issues faster because they show the user journey around the failure point.
Do I need to watch hundreds of sessions to get value?
No. If you filter correctly, 10 to 30 high-intent sessions will reveal patterns. Scale up only when you need more confidence.
Heatmaps: validate what people actually notice
Heatmaps are the quickest way to check whether your layout matches your intent. They are not perfect, but they are brutally helpful.
If you believe a CTA is obvious, a heatmap will confirm it or expose the truth. If you believe people are reading a key section, a scroll map will show you how far they really get.
What it is
A heatmap aggregates interaction across many sessions and shows patterns. In Clarity you will typically use click maps and scroll maps. That combination is usually enough to make better layout decisions.
Why it exists
Individual recordings give you stories. Heatmaps give you patterns. You need both because one user can mislead you, but repeated behaviour is harder to ignore.
How I use it in practice
- CTA visibility: If most users do not reach the CTA, I move it up, not shout louder.
- False affordances: If users click images or text that are not links, I either make them links or change the design.
- Navigation clarity: If users click the logo repeatedly or random whitespace, it can signal confusion.
- Content prioritisation: If users stop scrolling before a key section, that section is not key. It is optional.
A short guide: my heatmap checklist
- Pick one page: do not try to analyse your whole site at once.
- Check scroll depth first: this tells you what content is even being seen.
- Inspect clicks on non-links: these are missed opportunities or confusing UI.
- Compare desktop vs mobile: mobile heatmaps often tell a different story.
- Make one change at a time: you need to know what improved the result.
Feature FAQ: heatmaps
Should I trust heatmaps more than analytics?
No. Heatmaps show patterns. Analytics still matters for outcomes, attribution, and performance. Pair them.
What is the quickest win I usually find in heatmaps?
CTAs below the fold. Moving the right CTA higher often improves outcomes without changing the offer.
Can heatmaps help with content marketing pages?
Yes. If readers never reach the section where you ask for action, your CTA placement and structure need revisiting.
Insights and frustration signals: prioritise what is actively hurting conversions
This is where Clarity moves from “nice to have” to “this saves me time every week”. Insights flag sessions where users show frustration patterns. That gives you a prioritised list of problems real people are experiencing.
What it is
Clarity highlights behaviours that often signal friction, such as repeated clicking, clicking on elements that do not respond, rapid back navigation, and excessive scrolling. These are not guarantees of a problem, but they are excellent starting points.
Why it exists
Most teams have more potential improvements than time. Insights help you find high-impact fixes without a long discovery phase. You do not need to rebuild the whole site. You need to remove the sharp edges.
How I use it in practice
- Start with the strongest signals: review sessions showing the clearest frustration patterns.
- Find the moment of failure: the second the user gets stuck is where the problem lives.
- Classify it: UX (copy, layout, clarity) vs technical (bugs, performance, broken scripts).
- Fix, then verify: after deploying, watch new sessions to confirm the friction is gone.
Feature FAQ: insights
Are frustration signals always a problem?
No. Sometimes users click repeatedly because they are impatient, not because your site is broken. Your job is to validate patterns.
What is the best way to act on insights?
Turn each insight into a specific ticket with a clear fix, a page reference, and a measurement plan. Otherwise it stays as “interesting”.
Can insights help developers as well as marketers?
Yes. If you can jump straight to sessions that contain failure behaviour, you reduce time spent hunting and reproducing issues.
Funnels: connect the story to the outcome
Funnels are where Clarity becomes a practical conversion tool. It is one thing to see recordings. It is another to see exactly where people drop out, then open the sessions that created the drop-off.
What it is
A funnel tracks a sequence of steps, usually pages or key actions. You define what “progress” looks like, and Clarity shows where users leave the journey.
Why it exists
Conversions are journeys, not events. Funnels help you stop optimising the wrong page. If your landing page converts well but checkout fails, the landing page is not your problem.
How I use it in practice
- Lead funnels: landing page → pricing → book a call.
- eCommerce funnels: product page → add to cart → checkout → payment confirmation.
- SaaS onboarding: signup → first key action → activation event.
A short guide: turning drop-offs into fixes
- Identify the biggest drop-off step: focus creates impact.
- Open the sessions behind it: look for confusion, hesitation, or errors.
- Check device split: mobile drop-offs often point to layout or performance.
- Improve one variable: copy, layout, speed, or functionality. One at a time.
- Measure and iterate: confirm drop-off reduces after the change.
Feature FAQ: funnels
Do funnels replace GA4 funnel exploration?
No. I treat Clarity as the behavioural microscope. GA4 remains the system for reporting and longer-term analysis.
Can funnels work for single-page applications?
They can, but you may need event tracking to represent key actions, rather than relying purely on page URLs.
Custom events and tagging: stop analysing the wrong sessions
If you only ever watch “random sessions”, you will waste time. The power move is to define what matters, then filter to the sessions that match.
What it is
Custom events let you track meaningful actions, like clicking a “Book a demo” button, selecting a pricing plan, or triggering an error state. Tagging and labelling let you organise sessions so your team reviews them consistently.
Why it exists
Not all sessions are equal. A person who bounces in five seconds does not teach you as much as someone who tries to convert and fails. Events help you focus on sessions that contain the learning.
How I use it in practice
- High intent clicks: track CTA clicks, not just pageviews.
- Form submits: track successful submits and error states separately.
- Checkout steps: track key steps so you can isolate where people drop.
- Feature adoption: for SaaS, track activation events so you can see if onboarding works.
My practical rule
If an action makes you money or saves you time, track it. If it does not, ignore it. Tracking everything creates noise, and noise kills adoption.
Feature FAQ: events and tagging
Do I need a developer to set up events?
Not always. With a tag manager, you can often configure basic click events without code. For advanced tracking, a developer helps.
What should I label or favourite?
I label representative sessions that show a pattern, and I favourite “before and after” examples so I can validate improvements over time.
Filters and segmentation: the difference between insight and noise
Clarity becomes dramatically more valuable when you stop looking at “all traffic”. Your website does not have one user experience. It has a different experience per device, browser, campaign, and audience segment.
Clarity becomes dramatically more valuable when you stop looking at “all traffic”. Your website does not have one user experience. It has a different experience per device, browser, campaign, and audience segment.
What it is
Filters let you narrow recordings and insights to the subset you care about. This is where Clarity stops being a general observation tool and becomes a decision tool.
How I segment when I want fast answers
- Device first: mobile vs desktop tells you where most UX issues live.
- Traffic source: paid traffic behaves differently to organic and direct.
- High intent pages: filter to sessions touching pricing, checkout, or key landing pages.
- New vs returning: new users show onboarding friction. Returning users show product fit friction.
Feature FAQ: filters
Why do my Clarity session numbers not match GA4 exactly? What is the filter I use most?
Integrations: where Clarity fits in a real stack
Image placeholder: Screenshot of an integration panel or linking Clarity with analytics.
Clarity is not a replacement for analytics platforms. It is the behavioural layer. In real terms, that means I use it alongside GA4 and whatever reporting stack a business already has.
The practical benefit is simple. Analytics tells you a page is underperforming. Clarity shows you why.
My recommended pairing
- GA4: reporting, channels, attribution trends, and goal measurement.
- Clarity: behavioural insight, friction discovery, UX debugging, and conversion optimisation.
How I use integrations without overcomplicating things
- Start with one question: “Why are leads dropping on this page?”
- Use analytics to identify the drop: find the step or page that is failing.
- Use Clarity to inspect behaviour: watch sessions and validate the reason.
- Deploy a fix and measure: confirm improvement in analytics and validate with new sessions.
Copilot summaries: scaling behavioural analysis with AI
Watching recordings is powerful, but it can become time heavy. Copilot is Clarity’s attempt to keep the value while reducing the workload. It uses generative AI to summarise a session into plain language takeaways.
I treat this like any AI assistant. It is excellent for speed and triage, and it still needs human judgement before you act. If it says “users struggled here”, you still need to verify the recording and confirm the actual cause.
Where Copilot helps most
- Long sessions: summaries save time when users spend several minutes exploring.
- Team handovers: you can share takeaways without forcing someone to watch a full replay.
- Pattern detection: it can highlight repeated issues, especially across similar sessions.
How I use Copilot responsibly
- Use it as a filter: I use Copilot to decide which sessions to watch in full.
- Validate before changing: I never ship a change based on summaries alone.
- Document decisions: if we fix something because of Clarity, we log it and track impact. That creates compounding value.
Reality check: Microsoft notes that Copilot summaries can occasionally be inaccurate. That is normal for AI summaries, so treat it as an accelerator, not an authority.
Feature FAQ: Copilot
Is Copilot always accurate?
No. It can occasionally be wrong or miss nuance. Use it to accelerate review, not to replace it.
Will Copilot matter if I only have small traffic?
Yes, because you can still learn a lot from a small number of high-intent sessions. The value is insight per session, not volume.
Privacy, consent, and compliance: what I would do before rolling it out
This section matters because behavioural analytics is powerful. Anything powerful can be abused, even accidentally. If you are collecting behaviour data, you need to treat it like a business system, not a toy.
The practical stance
I assume that anything collected could be scrutinised by a customer, a regulator, or a legal team. That mindset forces you to implement it cleanly. It also protects your brand, because trust is harder to rebuild than a landing page.
My non-negotiables
- Consent: if your site requires consent for analytics, do not bypass it.
- Masking: use masking to reduce exposure of sensitive information in recordings.
- Documentation: record what you collect, why you collect it, and who has access.
- Access controls: keep access limited to people who actually use the data to improve the website.
Do not record sensitive journeys blindly: if you operate in healthcare, finance, or other regulated sectors, involve compliance early and document your decisions properly.
Data retention in plain English
Retention is not just an admin detail. It affects whether your team actually gets value. If recordings last 30 days, you cannot “get round to it later” and still expect evidence to be there.
My advice is simple. Create a weekly review slot, label the sessions that matter, and build a small library of evidence. That creates organisational memory, and that is what stops teams repeating the same mistakes.
Feature FAQ: privacy and compliance
Is Microsoft Clarity GDPR or CCPA compliant?
Clarity provides controls like masking and security, but compliance depends on your implementation, legal basis, and privacy documentation. If you need consent, implement it properly.
Should I tell users I am using Clarity?
Yes. Update your privacy policy and consent tools to reflect what you are collecting and why. It is good practice even outside strict legal requirements.
My workflows for quick conversion wins
Tools do not create outcomes. Workflows do. This is the part most reviews skip, but it is where the value actually lives. Below are the three workflows I rely on, because they create repeatable improvement.
Workflow 1: The “friction sweep” (30 minutes, weekly)
This is what I run when I want consistent progress without getting buried. It is simple, but it works.
- Open Insights and review the most obvious frustration signals.
- Open 10 sessions and look for repeated patterns, not one-off weirdness.
- Write down each issue in plain English and link it to the page where it happens.
- Turn the top 3 issues into tasks with owners and deadlines.
- After the fix, verify with new sessions.
Workflow 2: Campaign validation (first 48 hours)
If you are paying for traffic, you cannot wait a week to discover a mobile bug. This workflow catches expensive mistakes early.
- Filter to the campaign landing page and the relevant traffic source.
- Watch sessions from mobile first.
- Confirm the CTA is visible, the form works, and the page loads well.
- If you see hesitation, rewrite copy or restructure sections before scaling ad spend.
Workflow 3: The “before and after” library
This is where long-term improvement comes from. You capture evidence, so your team learns what works and stops repeating mistakes.
- Label sessions that clearly show a problem.
- After fixing it, label sessions that show improved behaviour.
- Share those examples with your team as part of your process and documentation.
Why this matters: a business with good documentation gets better faster. Clarity gives you the evidence. Your job is to turn evidence into a repeatable process.
Do and don’t table: using Clarity properly
| Do | Don’t |
|---|---|
| Use Clarity to prioritise friction and improve UX based on patterns. | Use Clarity as an excuse to “watch users” without taking action. |
| Pair Clarity with GA4 or your analytics stack for reporting and measurement. | Expect Clarity to replace your full analytics, attribution, or BI tools. |
| Build a weekly review habit and assign ownership of fixes. | Collect data for months and hope insight appears on its own. |
| Implement masking, consent, and documentation to reduce risk. | Ignore privacy requirements because “it is just analytics”. |
| Test changes and validate with new recordings and outcome metrics. | Make multiple changes at once, then guess what improved results. |
A note on productivity and ownership
If you run multiple businesses, you need systems that reduce decision fatigue. That is why I like pairing Clarity with tools that keep my week structured. My Motion App Review explains how I run tasks and scheduling so improvements like this actually get delivered, not just discovered.
Also, if you are driving traffic through social and want consistency, automation matters. My Nuelink Review is a good example of how I schedule content at scale, then use tools like Clarity to make sure the landing pages convert.
Limitations and gotchas (the bits that catch people out)
Clarity is strong, but it is not magic. Most “Clarity did not work” stories are actually “we installed it, looked once, then moved on”. These are the things I pay attention to so the tool stays useful.
1) Do not confuse Clarity with your system of record
If you need attribution, revenue reporting, customer cohorts, and long-term analytics, you still need GA4 or a proper analytics platform. Clarity is the behaviour layer that helps you understand why the numbers look the way they do.
2) Retention means you need rhythm
Recordings do not last forever. If you want “evidence you can revisit”, label and favourite key sessions and keep a weekly habit. Otherwise, you will discover a pattern after the recording window has passed.
3) Teams can fall into observation mode
Watching sessions can feel productive, but it is not the outcome. The outcome is shipped fixes. If you want Clarity to create ROI, it needs ownership and a simple process: find, fix, validate.
4) Privacy is a responsibility, not a feature toggle
Masking helps, but you still need consent where required, plus documentation and access control. This is especially important if you have multiple team members, agencies, or contractors involved.
What users say: real-world reviews and feedback
I never rely on one person’s opinion, including mine. Behaviour tools are only valuable if they hold up across different sites and teams. So I always check third-party review platforms to see the pattern.
The consistent themes across reviews are that Clarity is easy to set up, the heatmaps and recordings are genuinely useful, and the free pricing makes it an easy decision. The most common criticisms are that some interfaces can feel busy, and that people sometimes compare session counts to other analytics tools and get confused.
“It helps me understand how people interact with different pages, where they click, and what issues they might be facing.”
Source: G2 user review (short excerpt)
“The variety of reporting metrics are very good (heatmaps and video records). It gives me a comprehensive view of my website.”
Source: Capterra user review (short excerpt)
“Easy to setup and works flawless with data for my website. The heat map feature is very useful.”
Source: Software Advice user review (short excerpt)
Note: review platforms contain a mix of industries and skill levels. I treat them as signal, not gospel. The decision should still come down to whether the workflows fit how you run your website.
If you want a shorter, quick-start companion piece, I also wrote a Microsoft Clarity Guide on my site. This review is the deeper “how I use it” version.
Pros and cons
Most software is a trade-off. The right decision is rarely “is it perfect?”. The right decision is “does it solve my problem better than the alternatives, with acceptable risk?”.
| Pros | Cons |
|---|---|
| Free, which removes procurement friction and makes testing easy. | Not a full analytics replacement (by design). |
| Session recordings and heatmaps deliver immediate value. | Requires discipline to avoid watching recordings without action. |
| Frustration signals help prioritise fixes. | Retention windows mean you need a repeatable review rhythm. |
| Copilot summaries can speed up analysis for busy teams. | As with any behavioural tool, privacy and consent must be implemented properly. |
| Pairs well with GA4 and standard marketing stacks. |
Who I think should install it today
- Business owners running paid traffic who need faster feedback loops.
- Marketing teams responsible for landing pages and lead generation.
- Product teams trying to reduce onboarding friction in SaaS.
- eCommerce owners who want to improve add-to-cart and checkout completion.
Who should be more careful
- Highly regulated industries, until you validate privacy, retention, and governance requirements.
- Teams with no capacity to implement fixes. Insight without action becomes frustration.
If you want to understand why this site exists and how I approach tool reviews as a business owner, start with Man with Many Caps. It explains the mindset behind building systems that compound over time.
FAQ
These are the questions I see most often from business owners and marketing teams. I have kept the answers direct and practical, because the goal is to help you take action.
Is Microsoft Clarity really free?
Yes. Clarity is positioned as a free behavioural analytics tool, which makes it easy to trial and roll out without budget approval.
What is Microsoft Clarity used for?
Clarity helps you understand how users behave on your site through session recordings, heatmaps, and insight signals that highlight friction. It is best used for conversion optimisation and UX improvements.
Does Microsoft Clarity replace Google Analytics?
No. Use both. GA4 is your system for reporting, attribution, and measurement. Clarity is your tool for understanding why users are struggling and where friction lives.
Does Clarity slow down a website?
In normal implementations, it is designed to be lightweight and not interfere with other JavaScript. Still, you should validate performance after deployment and monitor real user experience.
How long does Microsoft Clarity keep data?
Recordings are typically retained for 30 days. Heatmaps are retained for 13 months. Labelled or favourited sessions can be retained for 13 months, which is why I recommend labelling important sessions as part of your weekly review habit.
Is Microsoft Clarity GDPR or CCPA compliant?
Clarity provides controls like masking and security, but compliance depends on your implementation, legal basis, and privacy documentation. If you need consent, implement it properly and document what you do.
What is a rage click, and why does it matter?
A rage click is repeated clicking in the same area, often signalling frustration. It matters because frustration usually means lost conversions, especially on mobile.
How is Clarity different from Hotjar?
Both offer recordings and heatmaps. Many teams start with Clarity because it is free and still powerful, then add other tools if they need surveys or deeper research features.
What is the fastest way to get value from Clarity?
Install it, then run a weekly 30-minute friction sweep. Watch a small batch of sessions from high-intent pages, log the top issues, fix them, and measure impact.
