Intro – The Carden Digital Marketing Story

By 2018, our IT business was thriving, but one part of what we offered was growing so quickly it was starting to deserve its own space — digital marketing.

For years, we’d been running SEO and PPC campaigns for our IT clients alongside their tech support, and the results were speaking for themselves. But as the marketing side gained momentum, we realised it needed more focus, more resources, and its own identity.

So in June 2018, Carden Digital Marketing was born.

As part of this move, we split all our existing digital marketing clients into the new company. This allowed us to deliver more defined services and build specialist teams, while operating under a brand that was all about marketing results, not IT services.

Fast forward to 2025, and I’m proud to say the decision paid off. We’ve been part of some incredible success stories — including helping a client achieve a £4,000,000 sale directly from our SEO efforts (which they successfully converted). From our PPC campaigns, we’ve seen another client grow from one grab lorry to a fleet of ten, with a constant stream of leads to keep them moving.

One of the biggest game-changers for us has been launching performance-based SEO and PPC. Instead of charging upfront for campaigns, we only get paid when leads start coming in. It’s a model that’s been a huge hit with clients — they love the fact that we’re as invested in their success as they are.

Today, Carden Digital Marketing works with businesses across multiple industries, running campaigns that deliver measurable results. Whether it’s climbing to the top of Google, generating high-quality leads, or scaling ad campaigns, our focus is simple: performance first.

And looking ahead, that’s exactly how we plan to keep growing — by making sure every campaign we run moves the needle for our clients in a big way.