← Back to My Microsoft Clarity Overview
Who this guide is for
Anyone setting up Microsoft Clarity for the first time on a business website. No prior Clarity experience needed.
Prerequisites
Access to your website’s code, Google Tag Manager container, or WordPress admin. A Clarity account (free — sign up at clarity.microsoft.com).
Time needed
Under 15 minutes for GTM or WordPress. A little longer if you are adding the code directly and need a developer.
What you will have at the end
Clarity running on your site, data flowing, and a clear view of what to check first once recordings start appearing.
Step one: create your Clarity account and project
Before installing anything on your site, you need an account and a project. This takes two minutes.
Go to clarity.microsoft.com and sign in with a Microsoft account. If you do not have one, you can create one free. You do not need a paid Microsoft product — a standard Microsoft account is enough.
1
Sign in and create a new project
Once signed in, click “Add new project” on the dashboard. Give it a name — the website name works well — and enter the URL of the site you want to track. Clarity will create a unique project ID for this site.
If you manage multiple sites, each one needs its own project. You can switch between projects from the top of the Clarity dashboard at any time.
2
Copy your project ID and tracking snippet
After creating the project, Clarity will take you to the installation screen. This screen shows your unique project ID (a short alphanumeric code) and the full tracking script to add to your site. Keep this screen open — you will need either the full script or just the project ID depending on your installation method.
