Hi, I’m Dave, and I have a self diagnosed obsession with technology, communication, marketing, AI and automations.

I grew up as the kid who took the family PC apart for no reason whatsoever, just to put it back together (pretty nerdy I know). This developed into an obsession with generally making technical things work.

“The best ideas turn up when you step away from the screen for a bit.”

Away from the keyboard I’m usually walking the dog along the Brighton seafront, tinkering with a home-lab project I definitely didn’t need, or being outvoted on what to watch by my family. This site is where I share the honest version of all of it — what I’m learning, the tools I actually pay for, the things I get wrong, and the occasional strong opinion. If any of it saves you a headache, that’s the whole point.