← Back to My Microsoft Clarity Overview
Quick verdict
Clarity wins on cost and scale. Hotjar wins on feedback and team features. Most small business owners should use Clarity.
Why I switched
Cost. Hotjar’s paid plans add up quickly across multiple sites. Clarity provides the core features I actually use — heatmaps, recordings, Google Ads integration — for nothing.
What I gave up
User feedback widgets and surveys. The ability to ask visitors a direct question on the page. For lead generation websites, this matters less than for e-commerce or SaaS products.
Who should use Clarity
Anyone who needs heatmaps and session recordings at no cost, manages multiple sites, or runs Google Ads and wants post-click behavioural data.
Who should stay on Hotjar
Teams that actively use on-page surveys and feedback widgets, or businesses where direct voice-of-customer data alongside behavioural analytics is part of the workflow.
